With Local Tap House we wanted to achieve a local, friendly vibe. So we took a great picture of the customers, the outside of the restaurant and the beer on tap, and put them right on the background of the site. We faded them to black and white to make the sections of the website with the “menu, cocktails, tap, voting, and about us” become the focal points.
Everything on this site is sectioned nicely, and that makes it much easier for customers to navigate. This is important, because most of the time when they visit, they just want to know what food the restaurant has available. But, if they see other information in an easy-to-click-spot, they will be likely to learn more about the company through that.
When Forza designs websites, we keep every client’s individual needs in mind. That’s why Local Tap Houses’s website looks so different from any other site, and why yours will be unique to your company.